KBG
Kuwait
2023
Construction
Brand Positioning
Brand Signature
Brand Design
Brand Applications
Brand Guidelines
Brand Communication
COUNTRY
YEAR
INDUSTRY
SCOPE
CONTEXT
KBG is a recently formed construction company, seeking to make a difference in Kuwait's competitive market.
The new brand should be bold and dynamic, illustrating the company's confident and progressive personality.
SOLUTION
The new KBG identity evolves directly from the original logo, preserving its visual heritage while giving the brand a more contemporary and purposeful expression. The former house symbol has been transformed into an upward arrow, signaling progress, ambition, and continuous growth.
This evolution reflects KBG’s repositioning from a company primarily associated with residential construction to a dynamic and progressive construction company committed to raising standards across Kuwait’s construction sector. The new identity retains the recognition of the existing brand while expressing a broader vision for its future.
Before and after
WHAT?
KBG is a recently formed construction company seeking to make a difference in Kuwait’s competitive market.
HOW?
As the “new kid on the block,” KBG can adopt new techniques and processes that disrupt the sector.
WHY?
To elevate Kuwait's construction to higher standards.
