Hamburgueria do Bairro
Portugal / 2017
Opened in 2012, Hamburgueria do Bairro was one of the first branches for top-quality burgers in Lisboa.
Today, with 11 restaurants across the city, located in emblematic neighborhoods, HB has become one of the food chains most cherished by the residents (and tourists).
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"Bairro" means "neighborhood" in Portuguese, and our first task was to encapsulate what "ser do bairro" means today in a gentrified Lisbon.
Using the product’s names, mixed with personal names of different nationalities, in multiple typefaces, all in black and white (Lisbon’s official colors), we created a visual language that is both inclusive and functional, memorable and customizable.
