Portugal
2017
Food & Beverage
Brand Signature
Brand Design
Brand Applications
Packaging Design
Brand Communication
HAMBURGUERIA DO BAIRRO
COUNTRY
YEAR
INDUSTRY
SCOPE
Opened in 2012, Hamburgueria do Bairro was one of the first branches for top-quality burgers in Lisboa.
Today, with 11 restaurants across the city, located in emblematic neighborhoods, HB has become one of the food chains most cherished by the residents (and tourists).
Photos by:
Joana Soares
Pluma
"Bairro" means "neighborhood" in Portuguese, and our first task was to encapsulate what "ser do bairro" means today in a gentrified Lisbon.
Using the product’s names, mixed with personal names of different nationalities, in multiple typefaces, all in black and white (Lisbon’s official colors), we created a visual language that is both inclusive and functional, memorable and customizable.
